Meet Luisa, the founder of Luisa True Skincare

I'm Luisa, and I'm so glad you're here 😊.

I was born and raised in beautiful Italy, where I learned the importance of quality and excellence in everything I do. My love for science led me to study pharmacy at the University of Milan. 

I've always had a dream of moving to the United States, and at 28, I made it happen. I moved to Los Angeles and started working for a big cosmetic company. It was an incredible experience, but I soon realized I wanted to do more. I wanted to create something that truly reflected my values of integrity, authenticity, and transparency.

So, I took a leap of faith and became a freelance formulator. I started my own business with a mission to make the beauty industry better.

Luisa True Skincare was born out of my desire to offer products that you can trust, made with the highest standards of Italian excellence and backed by science.

When I'm not in the lab, I love making videos to educate people about health and skincare. It's my way of sharing my knowledge and helping you make informed choices.

As human I've had my share of rough times. In my teen years  I felt ugly and unseen; those experiences pushed me to create a brand that supports and uplifts women. I want you to feel beautiful and confident every single day.

My dream is to grow Luisa True Skincare into a global brand. I'm committed to helping you take care of your skin and build your self-esteem no matter who you are or where you come from.

Thank you for joining me on this journey. Together, we can achieve great things.

XOXO,

Luisa