Meet Luisa Fanzani Cosmetic chemist
the founder
Skincare should make sense.
I'm Luisa Fanzani, an Italian-trained pharmacist, cosmetic chemist, and the woman behind Luisa True Skincare.
I've spent years studying how ingredients work, how formulas behave, and how to tell the difference between a good product and a good marketing story. I built this brand because I believe you deserve that same clarity.
Not another miracle cream. Not another complicated routine. Just thoughtful, pharmacist-crafted skincare with a reason behind every ingredient.
From pharmacy to the formulation lab
I was born and raised in Italy, where I trained in pharmaceutical chemistry and technology and qualified as a pharmacist. My education gave me a lasting respect for evidence, chemistry, and the details that determine whether something works as intended.
After moving to the United States, I pursued cosmetic formulation professionally. Eventually, I started Luisa True Skincare in 2018 so I could make products the way I believe they should be made: deliberately, in small batches, with transparency and without unnecessary complexity.
I don't just select products for a label. I formulate and manufacture the skincare myself. That hands-on responsibility matters to me, from selecting ingredients to making the finished product.
What I believe about skincare
I've never believed that a longer ingredient list automatically means a better formula.
What matters is the finished formula: the ingredients, their concentrations, how they work together, their stability, and whether the product makes sense for the skin it's meant to support.
That is why I favor straightforward, evidence-informed formulations, with no added fragrance, and a practical routine you can actually maintain.
Science without the scare tactics
Skincare marketing often relies on making people afraid: afraid of aging, afraid of ordinary ingredients, afraid that they're missing a secret step. I refuse to build a business that way.
Aging is normal. You do not need to be frightened into buying a serum. You deserve honest explanations of what skincare can do, what it cannot do, and when expectations need to be realistic.
My goal isn't to convince you that you need more products. It's to help you choose better ones.
Small batches. Personal accountability.
Luisa True Skincare is a small, independent, woman-owned brand. Our products are made in the United States in small batches. We prioritize purposeful ingredients, fragrance-free formulas, and a simpler approach to skincare. The line is vegan and cruelty-free.
Being small also means I can stay close to the product and to the people using it. When you have a question, I want you to get an explanation—not a sales pitch.
More than a brand
My work as a cosmetic chemist has also taken me beyond my own formulas, including an appearance in Netflix's documentary series Broken, where I discussed the beauty industry. Formulations I've worked on have also received recognition in beauty awards from Oprah Daily, Cosmopolitan, and Women's Health.
But the part of this work I care about most isn't a headline or an award. It's earning your trust, then continuing to deserve it.
Who this skincare is for
For the woman who's tired of chasing trends. Who wants to understand what she's putting on her skin. Who values a few well-formulated products more than a shelf full of promises. And who wants to age well without treating aging like a flaw.
If that sounds like you, welcome. I'm glad you're here.
Luisa
Founder & Cosmetic Chemist, Luisa True Skincare